Formula 1 differs from other motorsports properties because of its international, upscale, and celebrity-driven nature. The following samples include early style frames I created for the 2016-17 Formula 1 on NBC marketing campaign, which included color palette, typography, and animation exploration. This concept centered around editorial design and aspirational, luxurious lifestyles. Our team of designers translated this aesthetic into the final graphics package including on-air commercials and social media assets.

Created at NBC Sports

Art Direction
Designers: Josh Eriksen, Misha Polonsky, Anthony Siguil