To raise awareness of Prime Video’s subscription offer, our US marketing team launched a first of its kind campaign in 2024. My creative team developed the “seamless stream” concept to demonstrate how easy it is to add your favorite content to your app through over 100 partners.

We developed a hero AV asset, video cut downs for different platforms, and static digital assets. We refreshed this campaign at multiple touch points including the Apple TV+ launch on Prime Video and our brand holiday campaign. Insights proved the campaign lifted awareness, increased users’ likelihood to add a subscription, and drove interest in the Prime Video brand.

Created at Amazon

Art Direction